Governments around the world are being urged to restart international travel with a ‘Reunite’ campaign instigated by the World Travel & Tourism Council.
Travellers are being encouraged to get involved and share their stories using hashtags #reunite.
A campaign video is being made available on social media channels including the WTTC’s YouTube channel.
The aim is to showcase the importance international travel has on individuals and businesses after more than a year of Covid-19 lockdown.
Senior vice president Virginia Messina said: “Through this campaign. We are hoping to help kick-start the recovery of our sector through a truly worthwhile experience: reuniting with those who matter most to us.
“With the immense pressures being faced by the global travel and tourism sector due to the current restrictions caused by the Covid-19 pandemic, it’s now more important than ever that we remind everyone, how travelling can make all the difference not only to the world, but to us as individuals.”
The new initiative comes after WTTC’s drive to responsibly rekindle interest from travellers via last April’s ‘Together in Travel’ push, despite the multiple global challenges posed by the pandemic.
Messina said: “Travel gives us memories which last a lifetime and the most amazing experiences to share, so we are excited to launch a campaign that gets to the heart of what travel means to people.
“Travel and tourism has a hugely positive benefit upon the world, far beyond the immediate pleasure it brings to those who are able to explore and discover people, places and amazing experiences for themselves.
“Right now, so many people have been separated from their loved ones for months if not over a year since the Covid-19 pandemic began.
“For the past year WTTC has been hugely invested in advocating for the social and mental benefits of travel and tourism.”