Abta will launch its latest Travel with Confidence campaign on Boxing Day with adverts featuring travel professionals and customers of members.
The campaign will run on social media and radio and is designed to “drive home the benefits of booking and travelling with an Abta member”.
The association said similar videos created last year reached more than 10 million people.
The campaign on Boxing Day with a lead video for Facebook and a shorter version for Instagram. Members will also be provided with short videos and animated GIFs for use on their own channels from January.
Thirty-second radio adverts will appear on Heart Radio from December 27 until mid-January.
Abta members featuring in the full video are Charlotte Lawn, lastminute.com; Ann Anglesea, Delmar World and Perfect Cruises; Nicola Rolph, Premier Travel; Sherrie May-Reeves, Nomadic Tours; David Duff, Azamara; and Nikki Metcalfe, Flight Centre.
Graeme Buck, Abta director of communications, said: “After another difficult year, many people are desperate to get away on an overseas break and increasingly want the expertise and reassurance that comes from booking with a trusted travel professional.
“This year’s Travel with Confidence campaign celebrates the hugely important role that Abta members play in helping people navigate the unexpected changes caused by the pandemic, so they can book and travel with confidence.”
He added: “Importantly, this year we also hear from customers who have travelled, and are looking forward to travelling, with an Abta member. It will be a powerful reminder to people that they can book with confidence when they see the Abta logo.”