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Advantage launches AtolPlus in response to members’ feedback

The Advantage Travel Partnership has launched AtolPlus to help members create tailored packages for their clients.

The scheme is offered by Advantage Holidays & Cruise, the inhouse tour operation that was launched in 2016 to offer dynamically packaged holidays under the central Advantage Atol licence.

It follows feedback from members about their changing business needs and will cater for those who are looking to move away from their own Atol licensing or those with additional product requirements beyond those served by Advantage Holidays & Cruise.

Members who subscribe to the service will have access to new accommodation, flight, ground transportation and ancillary options, enabling them to diversify their business.


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Lee Ainsworth, head of Advantage Holiday and Cruise, said: “We have been engaging with our member partners to truly understand their product requirements and goals post-pandemic.

“As a result, we have created the new AtolPlus service to deliver bespoke product plans for their business, drawing on the strength of our global partnerships from across the business.

“Members will also benefit from robust tour operating technology and practical support, helping to make bookings simple and easy.

“We know members are facing increasing regulatory pressure and supplier consolidation as we begin to emerge from the pandemic.

“The overwhelming feedback we received confirmed a growing demand to improve competitiveness and create a point of differentiation through the products members sell, both of which we are confident AtolPlus will achieve.

“By diversifying and further investing in our member-focused Atol solutions we can better serve all members, delivering a full-service solution via Advantage Holidays & Cruise and a more bespoke service with AtolPlus.”

Advantage members interested in AtolPlus will need to follow an application process to ensure it is right for their business and to personalise the products.

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