The Advantage Travel Partnership has launched a magazine targeting mature travellers.
Odyssey, the first magazine produced solely by the consortium, aims to help its members tap into the mature traveller market and support the demographic in making the best booking decisions.
The magazine also features aspirational content focusing on holiday styles and destinations favoured by mature travellers, as well as information for solo travel, multi-generational group travel, bucket list holidays, river and ocean cruise, touring and longer duration trips.
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Each edition of Odyssey will be available to all Advantage members.
Head of marketing David Forder said he hopes the magazine will provide the consortium’s members with support to target different customer segments of this “key demographic”.
“We know that age has no boundaries, but mature travellers often know what they are looking for on their holiday and really appreciate the advice and help offered when booking with a travel agent in person,” he said.
“We also think it’s crucial to have relatable, inclusive imagery and content available for the mature consumer to convey we know how broad the demographic is and how age doesn’t necessarily mean you have to stop enjoying adventurous travel experiences.
“Following the pandemic, we are seeing more Brits choosing to book with their local travel agent because not only are they able to offer a wealth of experience and great value deals, but they are able to tailor their customer’s holidays to fit their exact needs.”