The Advantage Travel Partnership has promoted David Forder to the newly created position of marketing director.
Forder, who was head of marketing for eight years, will now take on a more strategic role, leading brand development, digital transformation, customer insights and multi-channel marketing strategies.
Julia Lo Bue-Said, chief executive of The Advantage Travel Partnership, said: “I am confident David’s leadership will be instrumental in accelerating our ambitious plans.”
She added: “His expertise will further strengthen our brand equity, refine our content strategy and foster innovation, which are all vital to our long-term success and that of our valued members and all our stakeholders.”
Forder said: “I’m delighted to be stepping into this newly created role, which will give me the opportunity to help further shape the future of the business.
“I look forward to continuing to work closely with the senior leadership team and our valued members to deliver impactful marketing strategies and initiatives to support our collective success.”