River cruise line AmaWaterways is to join trade supplier marketing group Tipto.
The aim is to utilise the association’s face-to-face event format to boost its already strong agent base and build new relationships to help convert bookings.
The luxury cruise specialist becomes a member of Tipto on September 1.
Sales director Andrea Stafford said: “As a company we share many of the same values and goals as Tipto, specifically in supporting agents with training, marketing support and incentives so that they may grow their business.
“As a river cruise line whose business is 90% trade it makes absolute sense for us to work alongside Tipto, meet future trade partners and share all the advantages of AmaWaterways so that we may mutually benefit.”
Tipto chair Richard Forde added: “We are thrilled to have AmaWaterways join our current suppliers.
“Its enticing blend of authentic river cruising product will add a wonderful dynamic to our already strong cruise supplier portfolio.
“Given the AmaWaterways team’s objectives within the trade, Tipto is a perfect match, and we look forward to seeing our tried and tested event format take them towards their goals in 2024 and beyond.”