Ambassador Cruise Line has developed an agent training and incentive programme ahead of Ambition’s inaugural sailings from Bristol and Falmouth.
From August 21, the line’s regional teams in the west and southwest will begin the ‘blitz visit’ series, where they will visit agents in stores close to the new departure ports to deliver flyers and leaflets promoting the sailings.
The teams will also give out purple tickets which can be redeemed against a selection of prizes, such as cruises, afternoon tea and prosecco.
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Additionally, from August 11 to September 8, one agent per week will win £200, with the final winner receiving a free cruise for two with spending money.
Ambition, the line’s second vessel, will depart Bristol on September 5 and Falmouth on September 6.
Business development manager Ryan Readman said: “Our valued agent partners work extremely hard for Ambassador and their support is hugely appreciated by everyone in the trade team.
“When Ambition arrives in our new departure ports of Bristol and Falmouth, demand in the local areas will undoubtedly spike as our premium value, no-fly experiences come to the regions for the very first time.
“When this happens, agents will be busy with enquiries and guests asking all about the Ambassador Cruise Line experience so this incentive is to thank them for their hard work and continued support.”
Nicola Harper, head of distribution, said: “The regional departures Ambition offers have been hugely popular with our agent partners and their customers since they first went on sale and we know that the arrival of our second lady of the sea into Bristol and Falmouth is hugely anticipated.
“We want to join in with the excitement as the countdown to her maiden voyage from these ports draws nearer.
“We appreciate all the hard work our valued agent partners do for us, they are key to the success of Ambition’s regional departure programme.
“The blitz visits purple ticket initiative and sales incentive are our way of bringing a bit of fun to our agent friends in the west and southwest and offers us the chance to thank them for all they do for Ambassador Cruise Line.”