Australia and New Zealand destinations specialist Anzcro has named Shubhra Halliday as sales director.
Previously with Prestige Travel, she brings 20 years of industry experience to the role and will lead the company’s UK sales operation.
The appointment comes as the firm marks its 30th anniversary.
Halliday said: “I chose Anzcro because they are a trusted, family-owned business with knowledge and passion working with travel agents within the industry.
“They have a wonderful, experienced UK-based reservations team and extensive product and marketing support. There is a great interest in bucket-list wish destinations which both Australia and New Zealand offer in abundance.”
UK general manager Andrew Guthrey added: “As we enter our fourth decade, we are looking for growth opportunities that will sustain us for decades to come.
“Shubhra’s energy, passion and enthusiasm coupled with her impressive contact list makes her a force in the travel trade.
“It’s this energy we want to harness to build on our existing business and propel us into the next year and beyond.
“With the addition of Kiran Nambiar, formally of Destination Queenstown, joining us as the senior vice president of sales, North America, we are really engineering our next phase of growth with outstanding talent.”