Attraction World has pledged to donate £1 to Breast Cancer Now for every ticket sold on Friday (October 22) – designated by the charity as ‘Wear It Pink Day’.
The experiences specialist will make the donations for sales from its Attraction World, AttractionTix and FloridaTix brands.
Olly Nicholls, Attraction World Group chief executive, said: “We are supporting Breast Cancer Awareness Now’s campaign. As a company, we would like to show our support for everyone diagnosed with breast cancer and help raise awareness of this amazing charity.
“Most families in the UK have at some point been touched by the disease.
“Alongside sales from our trade and distribution partners including Hays Travel, Thomas Cook, and sales of our official attraction partners such as Walt Disney World & Universal Parks and Resorts through our consumer facing websites AttractionTix and FloridaTix, we hope to make a difference to the charity’s incredible work.”
Breast Cancer Awareness Now’s Wear It Pink campaign is dedicated to raising awareness and money for research by encouraging donations and by wearing pink on October 22.