International luxury travel event specialist Connections is to make its debut in South Korea this autumn.
The Connections Luxury Seoul event will take place from September 1-4 and will showcase the destination’s luxury product to 40 selected travel buyers from around the world.
Connections is part of the portfolio of Travel Weekly owner Jacobs Media Group, and specialises in creating business relationships through memorable shared experiences in destinations.
Alongside business meetings held as guests take part in authentic local activities, delegates will also take part in an educational programme which will address the evolving demands of the luxury traveller as well as emerging challenges facing the luxury travel market.
Choi Kyeng Ju, director general of the Seoul Metropolitan Government’s Sports and Tourism Bureau, said: “Luxury travel is on the path of resurgence, and Seoul is one city that is using this time to be at the forefront of change.
“The Connections Way approach of doing business is highly successful. We are confident that this unique networking event will create trusted business relationships between luxury buyers and leading South Korean suppliers. As a result, we anticipate the value of inbound tourism to our spectacular city to grow.”
Greg Reeves, managing director of Connections Luxury, said: “The increasing demand by our luxury agents for an event in Seoul led to the launch of this initiative, a first-of-its-kind for South Korea.
“Through facilitating engaging, experience-based business meetings between global buyers and the key players in Seoul’s luxury travel arena, we hope to support Seoul Metropolitan Government’s tourism objectives by raising the profile of this dynamic city, placing it firmly on the luxury travel map.”