Celebrity Cruises boosts agent rewards in September campaign

Agents can earn up to £30 on Europe and Alaska 2024 bookings in Celebrity Cruises’ new campaign.

Launching on September 8, the incentive, called Book It, Win It, will provide agents with a £10 Amazon voucher for all new Europe and Alaska bookings made by October 3.

The voucher is in addition to the line’s regular £20 cash per booking offer.

More: Celebrity Cruises expands Caribbean programme for 2024-25 season

Throughout the campaign, Celebrity Cruises is offering savings of up to 75% for second guests on selected sailings worldwide, as well as free car parking in Southampton on selected Celebrity Apex 2024 departures when booking an eligible stateroom.

Celebrity Apex will homeport in Southampton for the first time from May next year, and the line has added a new 12-night Norwegian Fjord and Artic Circle itinerary to its programme.

The company’s newest ship, Celebrity Ascent, is scheduled to enter service in December and will make its European debut in April 2024, sailing itineraries ranging from nine to 12 nights in length.

Meanwhile, Celebrity Edge will join Celebrity Solstice and Celebrity Summit sailing a series of seven-night Alaska itineraries from Seattle, Vancouver and Seward.

In an interview with Travel Weekly, head of trade marketing Leigh Thompson said: “This type of incentive is quite new for us but it was really important for us that we kept it simple and made it inclusive.

“All agents have the chance to get involved, from our top sellers to our beginners. Agents are always at the forefront of our minds and we’re so pleased to reward them.”

Giles Hawke, vice-president and managing director EMEA, said: “Our travel partners have played a crucial part in our success and we are thrilled to announce our autumn campaign and incentive tailored to our valued agents to thank them for all that they do.

“Listening to feedback from the trade is imperative to us as we want to empower agents with more flexibility than ever before when utilising their rewards, enabling agents to choose rewards that resonate them.”

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