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Clia confirms dates for Cruise Week 2024

Clia UK has confirmed the dates for Cruise Week 2024 amid hopes this year will be “exceptional” for the sector.

The cruise trade body’s UK & Ireland managing director Andy Harmer encouraged agents to mark September 16-22 in their diaries during a media event in London on Wednesday.

The emphasis this year will be on destinations, Harmer said, with social media graphics to be distributed among Clia members.


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“The information we get is that agents do get a spike in interest during Cruise Week because cruising is being talked about more,” Harmer added.

Clia UK’s membership has grown by 16% in the year to date, he said, following an increase of 18% last year.

The numbers have been helped by luxury-specialist agents joining the ranks, according to Harmer.

He encouraged the industry to work together to ensure this year remains on track to be “exceptional” for market growth.

A successful tactic recently has been highlighting the distinct segments within the sector, he added.

This year’s Cruise Week will coincide with a Destination Showcase in Gibraltar, which will take place on September 15-17. Registration opens on July 3.

Live footage from Gibraltar will feature in the material promoted during Cruise Week in addition to recorded content.

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