Disney Destinations International has unveiled a trade incentive centred on the film Up, with agents able to qualify for prizes and holidays by logging bookings.
The ‘2025 is looking Up’ incentive will run until February 24, with agents able to log bookings for Disney hotel stays or ticket bookings at Walt Disney World Resort and Disney Hotel + Ticket packages at Disneyland Paris.
Disney Cruise Line bookings for arrivals between January 28 and September 30 this year also qualify.
Logged bookings will add balloons to Carl’s house from the animated film, with agents able to earn prizes such as a digital groceries gift card or Up merchandise depending on how high their house ‘flies’.
Agents who register bookings will also be entered into a prize draw at the end of the incentive, with Disney holidays available to three winners. Each logged booking will generate one prize draw entry.
Torey Kings-Hodkin, trade sales and marketing director, said: “To kick-start the year we are thrilled to launch our 2025 is looking Up incentive to engage agents in a fun new way.
“There are not only instant prizes up for grabs but also the chance to win one of three magical Disney holidays. We are looking forward to hearing reaction from our valued agents.”