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Dnata Travel Group’s UK B2B brands report ‘exceptional’ trading

Dnata Travel Group’s UK B2B brands reported “an exceptional trading performance” last week, with Gold Medal seeing its best-performing week since the end of the pandemic.

The specialist brands also reached new highs, with Cruise Plus and Incredible Journeys reporting their best weeks for revenue and margin.

Simon Applebaum, managing director, said: “Last week was outstanding for our brands and as we head into a payday weekend for many, we are optimistic about having another really strong week.

“January has been really busy and I’m delighted by how our teams have managed demand and still delivered a fantastic service level.”

Gold Medal highlighted the US as a particularly popular choice, with New York seeing the most bookings and room nights, while Las Vegas saw more than 40% year-on-year growth in room nights.

Package sales to the Caribbean and Thailand are both up by 60% year on year with Indonesia and Vietnam also seeing “significant” growth.

Australia package holiday sales rose by more than 45% last week, with December 2025 proving the top departure month by room nights and revenue driven, by The Ashes.

Cruise Plus has seen two record sales weeks, with the luxury sector having the biggest rise in bookings of more than 28% year on year. Departures for 2025 accounted for more than 70% of bookings.

Dnata Travel Group UK’s B2B touring and adventure brand, Incredible Journeys, had two record-breaking weeks in a row.

Africa has seen the highest growth during the peaks season with an increase of more than 100% in bookings, with Kenya as its standout destination.

Asia remains strong for the brand too, with Vietnam, Thailand and Malaysia growing, while solo tours have seen a 40% growth in bookings.

Luxury specialist Pure Luxury has reported Greece is 100% up year-on-year, along with a strong lates market for luxury travellers, with more than 60% of bookings travelling in the first two quarters of 2025.

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