A £100 discount is being offered on Classic Package Holidays online bookings made in a flash sale from today until close of business on Monday (January 31).
The trade-only operator is also providing enhanced rewards for agents making bookings by February 28.
Agents will qualify for a £25 Love to Shop voucher per booking, with added bonuses of £50 for five bookings, £150 for ten, £250 for 15 and £500 for a total of 25 bookings.
Thirty places to a mystery destination are being given away for an agent and a travelling companion, and 12 holidays for two in conjunction with Sol Hotels by Melia and Iberostar to encourage sales.
Deals of the day, weekly newsletters and webinars will be held in February together with agent events in Belfast, Bristol, Glasgow, Manchester and Newcastle.
Agency sales and marketing director Si Morris-Green said: “To capitalise on the momentum generated by our biggest ever January peaks’ campaign we’re making our holidays even better value and enhancing our agent incentives.
“With so many deals and discounts available across all our destinations our agent partners will have no trouble finding some great offers to get their customers ready to holiday.
“With seven night holiday prices starting from an incredible £199 per person and super low deposits from £59 per person we’re doing everything we can to enable our agent partners to offer their clients the holiday they want at a hugely competitive price.”