A fly-and-flop beach holiday is the favourite choice for Brits looking to book an overseas getaway next year, according to a survey by WTM London.
Almost half (43%) of those planning to have an overseas holiday said a beach resort would be their top choice.
The second most popular choice was a city break, cited by a third (31%) of respondents. Other popular options were adventure holidays (16%), cruise (15%), wellness (8%) and ski (7%).
Almost a quarter (23%) said they wanted to go long-haul, while 17% were content with a short-haul break.
The findings came from the WTM Industry Report, which polled 1,000 consumers about their travel plans – and 648 of them said they would like to have an overseas holiday next summer.
When asked about where they would like to go, the top hotspot was Spain, followed by other traditional European favourites such as France, Italy and Greece, and the US – which will reopen to British holidaymakers on November 8 after being off limits since March 2020.
Simon Press, WTM London exhibition director, said: “We have endured almost two years of travel restrictions and confusing, expensive regulations so it’s no surprise that almost half of holidaymakers want to head to a sunny beach resort.
“It shows the remarkable resilience and determination of the UK holidaymaker that so many remain keen to book an overseas holiday in 2022 – with sunny climes appearing to be even more tempting after yet another washout summer in the UK.”
WTM London takes place on November 1-3 at ExCeL – London.