G Adventures has developed two new tours in partnership with National Geographic in response to demand.
The trips, part of the operator’s National Geographic Family Journeys collection, are in Italy and Tanzania and both include interactive activities designed for family groups.
Brian Young, managing director for EMEA, said the tours have been added in response to a 106% year-on-year increase in National Geographic Family Journeys bookings, providing “solid evidence” family travel is back.
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The addition of the two new tours brings G Adventure’s portfolio of National Geographic Family Journeys to a total of 12. Other destinations include France, Iceland, Morocco, Japan and Peru.
The eight-day Italy Family Journey begins in Venice and includes a guided tour of the city, a glass-blowing demonstration and Venetian mask making.
Customers will then take a train to Florence, where they will visit museums and make pasta in a cooking class, before travelling to Rome, visiting the Colosseum and taking a gladiator fighting lesson.
Prices start at £2,699 including activities, domestic transport, accommodation and some meals.
The eight-day Tanzania Family Journey begins in Arusha and includes a guided walk through the village of Mto wa Mbu and a painting and crafts session.
Customers will then travel to the Serengeti National Park where they will go on three safaris and visit a museum, before travelling to the Ngorongoro Crater and visiting a G Adventures-support project where they will help build a stove in a home.
The lead-in price for the itinerary is £3,899.
“We’re seeing strong interest in Asia, Central America and South America in particular, so families are looking to head further afield and check off some of those long-awaited bucket list trips,” said Young.
“We’re also witnessing a large number of multi-generational bookings so people are really wanting to share experiences as families.”