Upmarket operator If Only is offering travel agents the chance to win prizes including luxury stays in its new mini-peaks campaign.
Called The Luxe Collection, it will run in September and October, providing agents with special offers, marketing materials and a mini-brochure.
The B2B operator is working with more than 50 luxury hotel partners in the Maldives, Dubai, Asia, Africa, Abu Dhabi, Mauritius, Barbados, Seychelles, Jamaica, St Lucia, Mexico, Cyprus and Ras Al Khaimah to offer special deals for the trade.
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The initiative includes The Luxe Lotto bingo game, with prizes including luxury stays to reward agents for making sales.
Agents with a Luxe Lotto bingo card can mark off bookings to win spot prizes for a line and a luxury holiday for a full house.
Bookings must be made with If Only from September 2 to October 31.
Printed cards will be distributed by the heads of sales and can also be found online via the If Only website.
There will also be daily offers and other shareable content on If Only’s Facebook Page.