Insight Vacations has launched a US and Canada marketing campaign with the theme of Elvis Presley’s hit song Can’t Help Falling in Love.
Unveiled ahead of the US opening its borders to British holidaymakers next month, the promotion features discounts of up to 10% across selected North America 2022 trips.
The escorted tour operator is providing assets for agencies such as white-labelled brochures, email templates and window posters which can be customised to agents’ needs.
There are also ready-made social media posts for agents to use to showcase big sellers and bucket list trips.
The campaign will run until the end of November and will feature favourites alongside new journeys for 2022.
Chris Townson, UK and Ireland managing director, said: “Elvis Presley’s famous song perfectly captures many of our guests’ feelings about incredible North America, which has always been one of our strongest selling destinations.
“We know there is incredible pent-up demand from the UK market to get back out there – only this time they want to make their next holiday really count, travelling for longer, in comfort and style, staying in the best accommodation and choosing a company that will take care of them at every step.
“There is a fantastic opportunity for agents to harness and we’re giving them the product, the tools and the pricing to do that.”
New tours included in the campaign include Best of California by rail; Country Roads of the Deep South; and Spectacular Glaciers and Rockies of Alberta.