Jet2holidays has unveiled a new brand for its fam trips called Destination Discoveries.
The programme has been developed in consultation with agents and is designed to boost sales by developing partners’ product and destination knowledge.
The first Destination Discovery trip takes place this week as Jet2holidays hosts Travel Weekly’s 12 Cover Stars for a VIP fam and professional photoshoots in Montenegro.
Jet2holidays said the programme had been created to capitalise on improvements in sales generated by educational trips, with each trip given a “memorable look and feel” with consistent branding.
Other Destination Discoveries taking place this year include trips to Iberostar Selection Albufera Playa in Playa De Muro, Majorca; the Regnum Carya in Belek, Antalya; and the Melia Paradius in Lanzarote.
Alan Cross, director of travel agent relationships, said: “Today’s announcement demonstrates our continued commitment to investing in our Partners2Success approach to drive even more mutual success and growth.
“As well as strengthening relationships with independent travel agents and homeworkers, our new-look Destination Discoveries are the perfect way to build product and destination knowledge, whilst showcasing everything that goes into the award-winning Jet2holidays VIP customer experience.
“We know what an impact overseas trips have when it comes to driving sales and we know that the launch of Destination Discoveries will give independent travel agents and homeworkers an even bigger boost.”