Newmarket Holidays has reported a 30% increase in long-haul escorted tours sales since it launched its peaks campaign on Boxing Day.
India tour sales are being credited as driving the majority of the sales growth, with four tours to the destination in the operator’s top 10 most popular long-haul itineraries of the year so far.
These are: ‘India- Tigers and the Taj Mahal’ in second, ‘Kerala and India’s South’ in fourth, ‘India’s Golden Triangle, Shimla and Amritsar’s Golden Temple’ in fifth and ‘Highlights of India – From the Golden Triangle to Kerala’ in tenth.
Meanwhile, Japan is the most popular long-haul tour after its reintroduction in 2023, with the ‘Japan Unveiled’ itinerary topping the list of booked holidays since the beginning of 2025.
Other tours in the top 10 include ‘Costa Rica – Volcanoes, Wildlife and National Parks’ in third place, a new ‘Uzbekistan – Ancient Cities of the Silk Road’ in sixth place, ‘On Safari in South Africa – Mabula Lodge’ in seventh, ‘Canada – Niagara Falls to the Rockies’ in eighth and ‘Five Star Alaska Cruise and the Canadian Rockies’ in ninth.
Hayley Morris, Newmarket Holidays head of trade and partnerships, said the trade was “providing invaluable support” for these sales.
She added: “We’ve seen interest in wish-list destinations and adventurous itineraries grow over the past couple of years and agents are perfectly placed to convert this attention into sales by giving people the confidence to book destinations that are outside of their usual comfort zone.
“Our trade team is supporting agents with easy access to marketing assets and extra training on key products to provide deeper insights into long haul destinations and itineraries, and our peaks campaign is backed by discounts of up to 15% and our biggest-ever TV campaign, which is bringing a new audience to escorted tours. We’re delighted with the results so far.”