Pictured: Prestige’s Joe Lavers with Peakes Travel Elite’s Claire Moore and Sue Kinton
Prestige Travel has bolstered its US brochure following the success of its Canada programme and revealed plans for at least two agent fam trips to promote the destination.
The operator is featuring cross-border itineraries for the first time in the 164-page brochure, to be distributed to travel agents in the coming weeks.
It follows the format of the operator’s existing Canada, Australia and New Zealand brochures in a bid to mirror and build on their success.
The expanded brochure features self-drive tours, escorted tours, rail journeys, cruises, various accommodation choices, motorhomes, car and motorbike retails, wildlife viewing and excursions.
They include a Deep South Self-Drive from £2,400, including flights. This offers three nights in New Orleans, three nights in Memphis, and three nights in Nashville, as well as seven days’ car rental.
Programme manager Denise Hunn, who established the Prestige Travel Canada programme, said: “Leveraging our Canadian expertise, we’ve included cross-border itineraries, an area not well promoted in the market.
“Our team has extensive travel experience in the US, as well as Caribbean Islands, and Bermuda, enabling us to combine these regions with US tours or offer them as standalone holidays.”
Trade relationship manager Joe Lavers added: “Curating itineraries is our specialty. We are passionate and dedicated to providing exceptional service and value, which we refer to as the ‘Prestige Way’!”
Fam trips are planned for 2025 to promote the brochure while other marketing plans include webinars and events. Agents can also benefit from the ‘paid instantly on booking’ voucher incentive, allowing them to earn up to £300.
As part of the launch, all bookings and enquiries for the US until the end of July will be entered into a prize draw to win one of three £100 gift cards for TGI Fridays. Winners receive a meal, cocktail masterclass or bottomless brunch.
Pictured: Prestige’s USA and Canada team