Sustainable tourism website Travalyst has launched an eco-travel campaign with a video starring Prince Harry – who founded the venture in 2019.
The Duke of Sussex is seen jogging through the woods and encountering ‘rating agents’ who give him a score for his eco-credentials while on holiday.
Launched in New Zealand, the campaign aims to encourage travellers to put sustainability at the heart of their holidays and asks: “How would your holiday rate you?”
The Duke of Sussex was given a positive rating for turning off the tap while brushing his teeth, but had points deducted for dropping litter on the beach.
He stars alongside New Zealand actors Rhys Darby, Dave Fane and Rena Owen, and the video was developed with input from Aotearoa New Zealand travel operators.
The campaign will spotlight the sustainable travel practices that New Zealand is pioneering and will help Travalyst and its partners develop them for mainstream tourism.
Prince Harry said: “In a world where we’re tasked with rating so many things, we’re now asking: what if your destination rated you?
“Starting in beautiful Aotearoa New Zealand, we’re launching our first campaign. There is a well-known Māori proverb: Ehara taku toa i te toa takitahi, ēngari he toa takitini (Success is not the work of an individual. But the work of many) – we invite you to be a part of our many.”
Travalyst is a global coalition of brands such as Booking.com, Expedia Group, Google, Skyscanner, Trip.com, Tripadvisor and Visa.
Sally Davey, Travalyst chief executive, said: “Aotearoa New Zealand is the ideal setting to pilot our first consumer-focused sustainable travel campaign.
“We hope to learn more from kiwi travellers and operators, in order to ensure that consumers everywhere can and do make better travel choices.”