Princess Cruises is giving away £20,000 worth of vouchers to agents this month.
Every Friday in September, the line will give one agent £5,000 in vouchers of their choice.
To enter, agents must make any booking with the cruise line by September 29.
The bookings will be entered into a prize draw, with a winner announced each week on the Princess Cruises Travel Agent Facebook page.
Millie Spicer, UK & Europe sales operation manager, said the competition is the “biggest giveaway” the line has done this year.
“Agents can enter by simply making a Princess booking for any trading year,” she said. “The more bookings, the higher your chance of winning.
“Make sure to check our Facebook page each Friday throughout September to see if you have won.”
More: Princess Cruises expands Antarctica presence in 2024-25