Regent Seven Seas Cruises has signed a multi-year partnership with the Aston Martin Aramco Formula One team.
The companies will collaborate to create “exclusive” experience for travellers, the line said, such as driving experiences and tours of Silverstone.
Regent Seven Seas Cruises branding will be displayed on the new AMR24 race car, drivers’ race suits and clothing worn by the team at races.
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To celebrate the partnership, agents can win an Aston Martin Aramco VIP race experience at Silverstone on July 5-7, including taking a tour of the Aston Martin garage and meeting driver ambassadors.
To enter, agents must visit the line’s website and complete a form by May 5. The winner will be chosen at random and announced on May 8.
Additionally, agents can win a 10-night all-inclusive European cruise on new ship Seven Seas Grandeur preceded by an Aston Martin VIP experience in Imola, Italy.
President Andrea DeMarco said: “We are thrilled to announce our new partnership with the Aston Martin Aramco Formula One team, a brand that shares our values for excellence and luxury.”
Paul Beale, vice-president of UK sales, said: “We are incredibly excited about this partnership and what it will mean for our valued travel partners.
“Bringing both of these iconic luxury brands together will showcase cruise to a while new affluent audience with plenty of selling opportunities through our unique Spotlight Voyages.
“We’re also delighted to be offering advisors a chance to win a once-in-a-lifetime Aston Martin VIP race experience at Silverstone.”