Ex-Saga Travel and Royal Caribbean UK chief Robin Shaw is being drafted by Riviera Travel on an interim basis with the departure of chief commercial officer.
He is leaving the business after three years to become chief executive of holiday and property development company Hoburne Group.
Riviera chief executive Phil Hullah said: “Whilst we search for a permanent replacement for Jim, ex-Saga Travel CEO Robin Shaw will provide the Riviera team with additional business and commercial support.”
Hullah said Forward had made a “major contribution” to the company, developing a highly-focussed and effective marketing and commercial approach.
“He has excellent business acumen and was a fine colleague. I am sure that both he and Hoburne will thrive,” he added.
“Riviera’s management team remains focussed on preparing for the resumption of international travel.
“Our passion is for curating and delivering exceptional, award-winning holiday experiences. I am confident that we can capitalise on the pent-up demand for travel and meet the commercial challenges of re-building the business.
“In doing so we will provide a sustainable, successful and growing future for our business partners and our people.
Forward added: “I am sorry to be leaving Riviera. Moving on to Hoburne Group will provide me with a new and different challenge, but I very much enjoyed my time at Riviera, the business has a very bright future, and I learned a great deal working with Phil and the team.”