Riviera Travel has announced a three-year partnership with Bowls England.
The tour operator said it hopes the partnership will support the sport’s growth plans following a “successful summer for lawn bowls” at the Birmingham Commonwealth Games.
Vicky Billing, head of partnerships at Riviera Travel, said: “We are super excited to partner up with Bowls England; as a business we share the same values and goals.
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“Having recently attended the Commonwealth Games, I was so enthused with how passionate the bowls community is and love the idea of intergenerational fun.
“We are very much looking forward to developing the partnership.”
Bowls England chief executive Jon Cockcroft said: “We are delighted to be partnering with Riviera Travel, a brand with true pedigree and values close to our heart.
“We are both motivated by creating life-affirming experiences and there is great synergy between our respective audiences.
“We hope the relationship will inspire more people to enjoy spending time on the bowling green or a river cruise.”