Silver Marketing Association to host annual summit

The Silver Marketing Association is holding its annual summit on June 28 with the aim of teaching companies “how to put the silver audience in the heart and mind of today’s marketers”.

Taking place at the Cavendish Centre, London, the all-day event will feature speakers and networking sessions for businesses and individuals interested in marketing to older consumers.

Travelzoo’s Cat Jordan and Silver Travel Advisor’s Lisa McCauley will sit on a panel discussing travel and lifestyle behaviours during and post-pandemic.

Other speakers include marketing experts from Saga Magazine, Google, Global and Channel 4.

Managing director Debbie Marshall said: “We are delighted to bring an outstanding line-up of inspiring and knowledgeable speakers, and the opportunity to network with fellow marketers from a multitude of sectors.

“The silver market is highly influential and lucrative, yet many businesses are not engaging effectively with it.

“Given the youthful average age of most marketing teams it’s not a surprise that there’s often a gap in understanding and empathy. Our summit will help bring that gap.”

The Silver Marketing Association launched as a membership B2B organisation in January, with a mission to connect and inform businesses and individuals with an interest in marketing to older consumers.

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