Accommodation specialist Stuba has recruited Chris Borland as new business development manager for Yorkshire, Wales and north England.
He moves to the business from Cruise.co.uk where he was a sales consultant.
His 17 years of travel industry experience includes roles at STA, Tucan Travel and Exodus Travel.
Borland succeeds Joanne Muir, who has left the business for personal reasons.
UK & Ireland head of sales Angela Muir said: “Chris’s extensive experience and passion for the travel industry makes him the perfect addition to our team.
“His proven track record in business development, combined with his deep understanding of the travel landscape, will be instrumental in driving Stuba’s growth as we continue to expand our presence.”
Borland added: “I am excited to join Stuba and return to my roots in the travel industry.
“Stuba’s commitment to providing exceptional service and its forward-thinking approach makes it an exciting place to be. I look forward to contributing to the company’s growth and working with such a talented team.”