Jet2holidays is continuing to target millennials with its Vibe brand by partnering with reality dating show Love Island.
The tour operator will run a summer campaign for the duration of the eight-week show, which includes competitions, television and digital advertising, product placements and social media content.
Viewers will have six chances to win a pair of tickets to the Love Island live final in Majorca, alongside a holiday with Vibe, which has been designed for the millennial market, with more than 160 hotels across 50 resorts.
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Hotels range from two to five-star, and can be booked with the 22kg baggage allowance and £60 deposits offers by other Jet2holidays.
Although the tour operator has partnered with the television show before, this year marks the first time Vibe by Jet2holidays has been the official travel partner.
Steve Heapy, chief executive of Jet2holidays, said he was pleased to be partnering with “one of the most talked about shows of the summer”.
He said: “Our Jet2holidays brand partnership with Love Island has been enormously successful in previous years so we are thrilled to be announcing Vibe by Jet2holidays as the official travel partner of the show this year.
“Thanks to a host of activities and exclusive competitions, we will be enjoying fantastic engagement with a key audience right throughout the series, meaning customers can really love their summer vibe with us.”
Jason Spencer, business development director for ITV, said: “We’ve worked with Jet2holidays before with great results and we’re excited once again to have them couple up with Love Island this summer to showcase their products and inspire customers to have their own amazing summer experiences.”