Bookings platform WeTravel and operator Intrepid Travel have joined forces to create a free online course to help industry professionals develop tours.
Available via the WeTravel Academy, the Rethinking Tour Development course aims to help the development of tourism products that are “impactful, scalable and sustainable”.
The course is led by Erica Kritikides, global product general manager at Intrepid Travel, who can provide guidance for multi-day tour operators with the knowledge they need to create “immersive travel offerings while maintaining a focus on sustainability and market relevance”.
She said Intrepid has spent 35 years delivering tours that help holidaymakers experience destinations like a local and give back along the way.
“We’re excited to be sharing our knowledge from this journey with up-and-coming tourism entrepreneurs and challenging them to come up with innovative products that can change the world for the better,” she commented.
The course has five lessons, covering the way Intrepid Travel developed scalable, replicable tourism products; exploring the fundamentals of product development; marketing; and sustainability and responsible travel practices.
Kasi McGurk, WeTravel’s head of marketing and communications, said: “WeTravel is committed to ensuring that a business’s growth is met with a core focus on operating to a standard that benefits every stakeholder – including our precious planet – for the future of the industry and the world.
“Offering free resources on sustainable-led operations, in collaboration with purpose-led industry leaders like Intrepid, is one way WeTravel aims to support a better future for the industry.”