Agents can win one of 25 free cruises for two when making 2025 bookings by June 30 in A-Rosa River Cruises’ biggest trade incentive.
The promotion represents a “huge investment” by the line into growing agents’ product knowledge and helping to develop their river cruise sales.
Every booking made will be entered into a prize draw to win one of the 25 free cruises for up to seven nights, excluding flights.
UK & Ireland managing director Lucia Rowe said: “There is nothing better than experiencing a river cruise to understand how incredible it is as a holiday choice.
“As a B2B-only brand here in the UK, agents are our core focus and offering them the opportunity to get under the skin of our product is so important.
“As we’re all about flexibility we didn’t want to give a set date for the cabins to be used on, so we’ve decided that each winning agent can choose from a selection of dates and rivers in 2024 and 2025, plus of course, it’s a cabin for two so what’s not to love.”
A-Rosa has amended its all-inclusive offering for next year with a two-tier offering through the introduction of a ‘Plus Drinks’ package, including cocktails, spirits and long drinks, costing €19 per person, per day.
Seven-night cruises in 2025 currently lead in at £1,349pp on the Seine including flights, transfers and a standard drinks package.
Rowe added: “We’ve decided to offer even more flexibility by allowing customers more choice when it comes to how much they want included in their cruise.
“From 2025, guests can now tailor their onboard experience to be as inclusive as they wish, without paying extra for drinks they don’t want.
“This is, of course, reflected in the fantastic prices we are currently offering.
“Our peak dates in 2025 are hugely competitive and I urge agents to go all out promoting next year in order to secure the best possible rate for their customers.”