Abta will be sharing the updated swimming safety advice across its social media channels this summer.
Using the hashtag #WaterWise, the association will make practical tips available to help people get ready for the water, how to swim safely in swimming pools, at the beach or in open water, and extra advice for families.
Abta is also highlighting advice from water safety experts, the Royal Life Saving Society UK (RLSS UK), to help holidaymakers get ready for the water.
This includes sharing a new series of videos to help families enjoy the water safely on holiday, and supporting its annual Drowning Prevention Week which started on June 17.
Members are being encouraged to help their customers be water wise this summer by linking to the Abta swim safe advice at in their communications, by sharing the social resources and by getting behind the Drowning Prevention Week campaign.
Abta head of destinations Angela Hills said: “Having fun in and around the water is a staple part of people’s summer holidays, but sadly accidents do happen, and they can have devastating consequences.
“By raising awareness of the risks and the steps people can take to look after themselves and others, we hope to help people have fun and enjoy the water safely this summer.”
RLSS UK charity director Lee Heard added: “This year we are aiming to educate families on the water safety code as we want to ensure that everyone has the opportunity to enjoy being in, on and around water this summer.
“Sadly, we often see accidental drownings spike in the warmer summer months, and with Drowning Prevention Week, and the help of companies such as Abta, we aim to reach as many young people and families as possible to educate them on water safety.”