Advantage Travel Partnership reports October half-term sales spike

Advantage Travel Partnership has reported bookings across its membership are up 5% for October half-term versus 2019.

The consortium’s latest figures show revenue levels have risen by 16% with an average booking value of £2,900.

Tenerife, Lanzarote, Alicante, Antalya and Dalaman are the leading destinations for Advantage members.

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The consortium said: “Despite the rising cost of fuel, food and energy – travel remains a priority for Brits.”

On cruise sales, Advantage added: “Following the removal of several Covid-related restrictions, cruise is selling especially well with families this year.”

Chief commercial officer Kelly Cookes said feedback from tour operators suggested half-term was “extremely well sold” but added there were “pockets of availability left”.

But she noted how demand appeared to be moving “into next year”. “The advice to agents and customers would be to start focusing on February half-term and Easter as they are also starting to fill up,” she added.

“We would always recommend booking early so customers should also start thinking about their summer 2023 holiday, as there’s more availability in terms of destination, duration and hotels as well as better deals and low deposits.

“Despite the negative news cycle surrounding the cost-of-living crisis, the demand from customers is still there and volumes are now slowing down, but that is more due to availability.”

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