Experienced Craig Liddle has joined Abercrombie & Kent as agency sales manager for the south-east.
He has previously held senior sales positions at Titan Travel and Funway Holidays as well as working with luxury travel brands such as Sandals and river cruise operator Uniworld.
The appointment comes as A&K doubles its trade team to further support agent partners, with the UK divided up into four key area with a dedicated sales manager in each.
The luxury brand and sister company Cox & Kings are offering attractive commission structures, competitive incentives and fam trips to top destinations as some of the perks for agents, with more initiatives to come, according to the operator.
Sales and business development director James Coughlan said: “We are delighted to welcome Craig Liddle to the A&K team.
“His deep understanding of the travel industry, coupled with his strong sales acumen, will be instrumental in expanding our reach and strengthening our partnerships with travel agencies in the south-east.
“We are confident that Craig’s passion for travel and commitment to delivering exceptional service will contribute to our continued success.”
Liddle added: “I look forward to working closely with our agency partners in the south-east, collaborating to create exceptional travel experiences for our clients.
“A&K’s commitment to excellence and attention to detail align perfectly with my own values, and I am excited to contribute to the company’s growth in this new role.”