Riviera Travel has launched an incentive offering agents a chance to win their own river cruise holiday.
Details of the incentive came as the operator revealed it had seen a record-breaking month for trade sales in January.
It said the move aimed to “show appreciation for the hard work and dedication of travel agents”.
Riviera Travel will give away six river cruise holidays for two adults, to be taken in 2025 or 2026.
Agents can choose from a variety of destinations, including the Danube, Rhone and Rhine.
Vicky Billing (pictured), head of trade and partnerships at Riviera Travel, said: “We are delighted to offer this fantastic incentive to our valued travel agents.
“We couldn’t do what we do without the support of our trade partners and we wanted to give something back to the agents who have been instrumental in our success.
“What better way to do that than by giving them the chance to experience the exceptional holidays they help to sell?”
The incentive is open to all agents across the UK and Ireland, including homeworkers.
It runs throughout March, with bookings from across Riviera’s range included in the draw, which will take place in the first week of April.