The new director of Tourism Malaysia London aims to boost partnerships with the UK travel trade as he and his team prepare for Visit Malaysia Year 2026.
Sulaiman Suip has been appointed ahead of Visit Malaysia Year 2026 (VM2026) – a national initiative aimed at revitalising Malaysia’s tourism industry and showcasing the country’s cultural heritage, landscapes, and travel experiences.
The tourist board said Suip has had “an impressive career spanning key roles at Tourism Malaysia offices in India, Japan, and Thailand”.
In his new role, he will spearhead Tourism Malaysia London’s marketing and PR efforts, strengthening Malaysia’s presence in the UK market and driving visitor numbers in the lead-up to VM2026.
With the UK being one of Malaysia’s largest European markets, he said he is “dedicated to building on the current momentum” by strengthening partnerships with the UK travel trade.
“A focus will be on enhancing collaborations with tour operators, travel agents, and key industry players to further elevate Malaysia’s presence – especially with Visit Malaysia Year 2026 on the horizon,” said the tourist board.
Suip said: “The UK is a vital market for Malaysia, with British travellers consistently drawn to our contrasting experiences – from vibrant cities and lush rainforests to pristine beaches and immersive cultural encounters.
“Today’s travellers seek meaningful, experiential holidays, and Malaysia is uniquely positioned to deliver this, with its eco-tourism initiatives, sustainable tourism efforts, and enriching homestay experiences that allow visitors to truly connect with our communities and nature.
“As we prepare for Visit Malaysia Year 2026, I look forward to further strengthening Malaysia’s appeal among UK travellers and inspiring even more visitors to discover our beautiful country.”