Travel distribution company Dida Travel has simplified its name to Dida as part of the “next chapter” of its development, which will include doubling down on its technology-driven approach.
The company, headquartered in Shenzhen, China, was founded in 2012 and its UK sales efforts are led by Paul Riches.
The new brand identity has been created in response to feedback from suppliers and clients around the world.
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Dida founder and chief executive Rikin Wu said: “Our new identity is more than just a change of logo or branding – it’s a reflection of who we are and what we stand for.
“Over the years, our partners have consistently praised our tech-driven solutions and the adaptability of our teams.
“The new Dida brand embodies these strengths and reinforces our commitment to delivering smarter, more flexible solutions that will help our partners thrive in an increasingly competitive market.
“In the future, we look forward to collaborating with leading enterprises in and beyond the travel industry, leveraging our strengths and AI technology to explore even more innovative business models.”
The company said the name change represents “the next chapter” in its journey, noting that it plans to “take innovation to the next level by harnessing the power of data, machine learning and generative AI to drive exceptional efficiency and remove many of the key pain-points currently experienced across the industry”.
Dida, which said it works with over 35,000 travel-buying clients around the world, has a portfolio of more than 75,000 hotel contracts, as well as a million hotel products provided by more than 650 suppliers.