Inside Travel Group, which operates InsideAsia and InsideJapan, has launched its largest-ever trade incentive, with opportunities to win big-value trips.
The Agent Insider programme offers agents the chance to win a £25,000 “dream cultural adventure” which they can take their friends or family on.
Every new booking in 2025 will represent an entry into the draw.
Head of trade sales Gabo Quiros stressed this was “not just another boring prize” or fam trip place, but “something special”.
He added: “We are prepared to put our money where our mouth is.
“We want agents to experience what we do best. We know that they won’t look anywhere else once they have travelled with Inside Travel Group’s specialist brands.”
Agents can also earn one of 10 places on small-group tours through InsideJapan which are worth between £2,250 and £8,850 per person.
To enter the initiative, agents need to subscribe to agent-focused emails, take part in a quiz and sign up to attend a webinar this year through the dedicated Agent Insider website.
The launch comes as the operator reported its “most successful year to date with the trade”, with agent sales in January up 44% on the same period the previous year.
Quiros said: “The trade is massively important for Inside Travel and essential to help drive growth.
“We know that our cultural adventures and our small-group tours are the best out there. Existing agent partners know that, and we are keen for others to find that out.”
Inside Travel Group co-founder Alistair Donnelly added: “We are very excited about the programme.
“We are the best at what we do and our destinations are amongst the most popular in the world right now – Japan, Korea and Vietnam especially.
“Although we are keen to gain more agent partners, it is all about their customers and the service we are able to give them.”