A series of educational trips for almost 100 agents are being organised by Classic Collection Holidays and sister-brand Classic Package Holidays.
Visits to Crete, Corfu, Majorca and Sardinia are planned for next month.
Thirty agents, winners of Classic Package Holidays’ Place on a Plane incentive which ran at the start of the year, will travel to Crete for three nights.
Classic Collection Holidays will also showcase its luxury product portfolio in Sardinia, Majorca and Corfu later in October.
Agency sales and marketing director Si Morris-Green said: “After such a long time it’s wonderful to be able to recognise and reward our travel agent partners with educational visits to some of the most popular destinations of both our brands.
“Our fam trips represent a great opportunity for agents to sample overseas travel at the present time, so that on their return they can reassure their customers that a great value overseas holiday is as appealing as it ever was.
“With the government due to review the requirements for international travel by 1 October, we are hopeful that a relaxation in measures will afford further expansion of our future fam trip programme.
“Presently, we’re delighted to be doing everything we can to help our trade partners to get people travelling again and to kickstart our industry’s recovery.”