Former Hong Kong Tourism Board UK & northern Europe director Dawn Page has joined travel insurance specialist True Traveller.
She has been appointed marketing director after more than 12 years with the Asian destination’s tourism organisation.
Page also has wider travel industry including airlines and other tourist boards, including Tourism Australia.
In her new role she will be responsible for formulating and implementing True Traveller’s marketing strategy and overseeing its brand communication channels including digital, print media, social media, partnerships and sponsorships.
General manager Stefan Baker said: “We are delighted to welcome Dawn to the True Traveller team.
“She brings with her a wealth of experience in marketing and brand communication with extensive experience in on and offline marketing for the travel industry as we look to the future of building our brand.”
Page added: “I am really looking forward to my new role at True Traveller, which has already established itself as a unique and trusted brand within the travel insurance space offering great value and service to customers.”