Business travel firm FCM is expanding its presence in Asia via a joint venture in Japan.
The deal with local firm NSF Engagement is designed to enhance the TMC’s support for existing customers in the region while boosting its global footprint.
It is also aimed at helping corporations take advantage of the benefits of FCM’s service and technology to accelerate their return to travel.
Feedback from FCM customers across all markets revealed a lack of adequate end-to-end business travel solutions in Japan that can deliver consistently and is simple to use at the same time.
Japan’s digital infrastructure also provides a strong foundation for FCM to integrate new technology it has been developing into the market.
FCM Travel Asia managing director Bertrand Saillet said: “Choosing to expand FCM’s presence in Asia at this critical time speaks volume of the tremendous potential Japan has towards FCM’s global strategy.
“As the world’s fourth largest business travel market, Japan will undoubtedly provide exciting growth opportunities for FCM in the region.
“FCM and NSF Engagement both recognised that the Japanese travel market is ripe for disruption and our partnership presents an alternative for clients who are currently being underserved.
“NSF Engagement’s deep local knowledge complemented by FCM’s evolving technology and global expertise will allow us to provide global coverage for existing and new Japanese clients.”
Leading FCM Japan as general manager is Kenichi Shiraishi, who will be responsible for developing strategic local supplier relationships and expanding FCM’s customer base.
NSF Engagement president and chief executive Shigeru Hiromatsu said: “The Japanese business travel market offers vast opportunities to grow the customer base and expand with the right products and services.
“We see considerable synergy between NSF Engagement and FCM. FCM’s unconventional, innovative and flexible DNA resonates deeply with NSF Engagement’s belief that it is possible to use new standards for engagement to break-through conventional concepts through technological capabilities and an alternative approach while building a strong business with sustainable growth.”