Radisson Hotel Group and PPHE Hotel Group are to accelerate global growth of the premium lifestyle art’otel brand.
They plan to bring together the PPHE premium lifestyle brand and Radisson Hotel Group’s technology and distribution platforms, reward programmes, scale and growth aspirations.
The agreement gives Radisson ten distinct brands under a single overarching umbrella.
Following the opening of an art’otel at London Battersea Power Station, the brand’s €400 million pipeline consists of new openings in Zagreb, Rome and London Hoxton, together with several additional projects under review in key cosmopolitan cities.
Properties in Berlin and Cologne are both undergoing repositioning while the brand already has a property in Amsterdam.
Radisson Hotel Group executive vice chairman Federico Gonzalez said: “We are excited to add the premium lifestyle art’otel brand to our brand portfolio, recognising the strength of the current portfolio and pipeline.
“We aim to unlock the brand’s potential by leveraging our powerful distribution and support infrastructure while growing the brand in top tier markets around the globe.”
PPHE president and chief executive Boris Ivesha said: “The art’otel brand is centred around carefully designed iconic hotel properties, each with a signature artist and strong emphasis on curating exhibitions, events and launches, paired with outstanding service and destination restaurants and bars.
“We are thrilled to have partnered with Radisson Hotel Group, building on our 20-year partnership, providing us with access to their technology platforms, powerful reward programmes and development expertise in markets targeted for art’otel growth.”