Major travel brands are forging on with plans for turn-of-year TV advertising campaigns despite Omicron restrictions as they look to instil consumer confidence for spring and summer 2022.
Jet2holidays is planning a “major advertising push for peaks” and “for a scenario that sees strong demand”, said head of trade Alan Cross.
The operator is expected to continue with its longstanding ‘Hold My Hand’ visual theme and soundtrack in its TV advertising, and its ‘Travel Made Simple’ campaign will remain in place.
Cross told Travel Weekly there would be a “strong call to action for customers to book via their local independent travel agent”.
Kuoni is planning a “bold, confident and very visible” campaign across a range of platforms with a new video advert giving a “fresh take” on its existing creative assets.
The operator will focus on the message of “trust and exceptional flexibility”, said communications director Rachel O’Reilly. She told Travel Weekly that Kuoni’s campaign was “designed to inject confidence into booking a holiday” while customers are “still at the consideration point”.
On the Beach is due to launch a TV advert for summer 2022 aross major terestrial channels as part of a “multi-million” pound campaign on Christmas Day. The advert, set to the tune of Andy Williams’ Christmas classic ‘The Most Wonderful Time of the Year’, has been released on the online travel agent’s YouTube channel.
Tui is to run adverts from its ‘Live Happy’ campaign, launched in October, throughout the turn-of-year period. The UK’s largest operator has also been using video footage on social media showing the health and safety protocols at airports and on flights to reassure customers.
EasyJet holidays is to advertise “across media” at the turn-of-year and is “looking at other advertising opportunities” in the new year.
Norwegian Cruise Line and Celebrity Cruises confirmed they would have a TV presence, while P&O Cruises is expected to reveal its turn-of-year activity soon.