Newmarket Holidays is targeting single travellers with a new range of group tours.
The Solo Traveller Collection features 25 short- and long-haul tours, with five that have been curated exclusively for solo travellers.
The solo-only options include the Scottish Highlands, Sicily, Croatia, Kenya and India, with a 15% discount on bookings made by June 5.
Twenty of the operator’s existing UK, Europe and worldwide itineraries have been adapted to offer no single supplements on selected departure dates throughout the year.
Options include the Norwegian fjords, a visit to vineyards fringing the Douro River in Portugal, or an exploration to discover Inca treasures in Peru’s Sacred Valley.
The launch is in response to Newmarket Holidays’ own search and booking data that shows a rise in single person bookings in the 50-plus age group, alongside evidence from independent reports and Google search data that shows a growing trend in solo travel.
Head of trade sales Richard Forde said: “Our trade partners love our wide choice of departure dates and competitive pricing on our escorted tours.
“They’ve been asking for more of the same for the solo traveller, and this is the catalyst.
“Agents have not only 25 tours to choose from but also a vast range of dates to offer their customers and two fantastic options for the solo traveller.”
Product, purchasing and operations director Verity Rice added: “Solo travel is becoming more popular than ever and we recognise that it’s important to ensure we have a wide variety of options for single travellers.
“With five tours that are exclusively for solos, and lots more options for those wanting to join our classic tours without paying an additional supplement, our Solo Collection features getaways that go beyond the guidebooks, and offer the company and community of like-minded travellers. Guests may be travelling solo, but they’ll never feel alone.
“Our five exclusive solo tours include no single supplements, while our classics tours have a limited number of places without single supplements throughout the year on selected dates, so early booking is recommended.”