A nationwide TV advertising campaign with an agent call to action has been produced to support Newmarket Holidays’ latest escorted tours brochure.
Produced by the operator’s in-house team, the 30-second advert encourages consumers to discover new destinations, experiences and a different style of holiday.
The ad features footage including the ruins of Pompeii in Italy, the Grand Canyon in the US, Plaza de Espana in Spain, Petra in Jordan and Dubrovnik in Croatia.
It ends with an instruction to find Newmarket Holidays at ‘your trusted local travel agent.’
The new 2024-26 brochure includes more than 120 tours in the UK, Europe and beyond, with 12 new holidays to Croatia, the Adriatic Balkans, Baltic cities, Uzbekistan, African safaris, plus a new tour of India for solo travellers.
Also featured for the first time is the operator’s recently introduced Premier Collection of small group tours.
A early booking discount of 15% applies on tours booked until July 31.
Head of trade sales and partnerships Richard Forde said: “The summer months are packed with major sporting events, so we wanted to get our new campaign out now to grab the attention of travellers.
“With lots of new tours, new destinations, and a new high-end small-group option, it gives agents a selection of powerful stories to inspire their customers.
“With the support of an attention-grabbing TV ad and an eye-catching offer, we’re really looking forward to helping our travel agent partners make the most of the summer ahead.”