An “unprecedented” holiday giveaway campaign has been initiated by Not in the Guidebooks.
Hailed as the B Corp certified brand’s most ambitious peaks campaign to date, a pool of trips for agents to win includes Lapland, Iceland, Morocco, Vietnam together with wellness retreats, culinary adventures and weekly spot prizes.
Agents will earn points for every booking made with the operator from December 27 to February 28, 2025, with first-time bookers receiving an additional 10-point bonus upon their inaugural booking.
The points-based promotion will operate on a cumulative basis – the more points agents accrue, the higher the chances of winning one of the prizes, with no cap on entries.
All points earned during the campaign period will be entered into a final prize draw, with winners to be announced March 10.
The operator is also offering consumer discounts of up to £200 per person between December 27 and January 31.
Sales director Debbie Sowden said: “We’re elevating our peak season offering to unprecedented levels this year, ensuring our agents feel genuinely valued for their partnership with us.
“Given the growing popularity of our immersive itineraries among agents, we believe there’s no better reward than experiencing one of our uniquely curated itineraries firsthand.
“In response to agent feedback over the last few months, we’re also expanding our fam trips programme throughout 2025, providing more opportunities for agents to personally experience our distinctive travel offerings.”