On the Beach TV advert an ‘unreserved celebration of holidays’

On the Beach has unveiled its turn-of-year TV advert as part of a multi-million pound campaign for summer 2022.

The advert, dubbed an “unreserved celebration of holidays”, has been released on the online travel agent’s YouTube channel and is to launch across major terrestrial TV channels on Christmas Day.

The advert is set to Andy Williams’ Christmas classic ‘The Most Wonderful Time of the Year’ but depicts how a family’s delight is sparked by booking a summer holiday with On the Beach.

It will also include a voiceover introduction from newsreader Sir Trevor McDonald with the words: “And now an update from On the Beach. The most wonderful time of the year is actually just around the corner. So stay tuned, and happy holidaying.”

The campaign coincides with a new booking offer, for free fast track security with all package holidays booked, and free airport lounge access with all four and five star bookings.

Along with the main brand TV ad, the campaign also features two stand alone TV and online ads, which focus specifically on the offers.

Chief marketing and customer officer Zoe Harris said: “Sunshine, getting up at midday and not having to think about cooking or washing-up… holidays are hands down the most wonderful time of year and we’re thrilled to have created these ads with Quiet Storm to show the pure joy and celebration that comes with our annual stint in the sun.”

“On the Beach absolutely gets just what a holiday means to our customers – more so than ever after two Covid-disrupted years for travel – and we’re so excited to be able to give those customers something to make their holidays even more special with our brand new Free Airport Fast Track and Lounge Access offers.”

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