Royal Caribbean plans to open new resort on the coast of Mexico in 2027.
Perfect Day Mexico is due to be created on Caribbean coast in Mahahual.
It will follow the planned opening of a Royal Beach Club in the Mexican resort of Cozumel in 2026.
The cruise line group opened Perfect Day at CocoCay in The Bahamas in 2019 and plans the first Royal Beach Club on Paradise Island next year.
More details about Perfect Day Mexico and the brand’s expanding destination line-up will be revealed in the coming months, according to the company.
Royal Caribbean Group chief executive Jason Liberty said: “Perfect Day at CocoCay has been a gamechanger for both our guests and our business.
“With travellers prioritising unique experiences and destinations driving their booking decisions, we’re excited to expand our Perfect Day collection by creating Perfect Day Mexico to super serve guests who want to explore the western Caribbean.
“Our momentum for reimagining the ultimate vacation experience for guests of all ages continues as we help guests turn the vacation of a lifetime into a lifetime of vacations across our brands.”
Royal Caribbean International chief executive Michael Bayley added: “Since the introduction of Perfect Day at CocoCay in 2019, our top-rated destination, the memories made by millions have paved the way for the unbelievable experience that will be Perfect Day Mexico.
“Destinations are a big part of why families and adventurers vacation with Royal Caribbean, and in collaboration with Mexico’s state of Quintana Roo, we are unlocking new and unparalleled ways to make memories in a destination known and loved for its natural beauty, warm culture and prime location. We look forward to revealing more soon.”