TTC Tour Brands has appointed Carrie Hopkins in the new role of director of marketing for Europe, Middle East and Africa.
Hopkins will be responsible for all trade, consumer and integrated marketing of the brands sitting in The Travel Corporation’s touring division, set up in March this year. TTC Tour Brands’ portfolio includes Trafalgar; Insight Vacations; Luxury Gold; Costsaver and Contiki.
Based in London, she will oversee the marketing team in the UK and report into EMEA managing director Kelly Jackson.
Hopkins has previously covered a maternity leave role as TTC Tour Brands interim head of marketing and before that held senior marketing roles at Air New Zealand; The Children’s Society; Cape Town Tourism and Emirates.
She said: “I really enjoyed leading the trade and direct marketing for TTC Tour Brands over the last year or so, working closely with the fabulous UK team and global marketing teams. “Each brand has its own distinct market position and values. I can’t wait to get started again, supporting our valued trade partners with campaigns and assets that resonate and build business.”
Jackson said: “Carrie was a superstar for us over a challenging pandemic year, and we are excited to welcome her back as we look to strengthen TTC Tour Brands’ position as the leading global touring companies to travel with in 2023 and beyond.”
Webcast: The Travel Corporation Tour Brands’ Kelly Jackson